Feb
09
Essay help: How was conventional media used to market Cloverfield (print, tv, trailer, web)?
ByDont need to know about the viral marketing strategy used because ive written a large essay on that aspect. Was just wandering if anyone knowes how else they marketed the film
10 points up for grabs ty
You just mentioned it (print, tv, trailer, web) so give a couple of sentences about each one. For example in print, Cloverfield had the poster ad in comic books, magazines, and newspapers. They also had things plastered on the walls in the big cities like NYC. That’s two sentences right there. TV I remember them showing an exclusive 10 minute clip on MTV when MTV was doing that heavily like before or right after Real World.
so that should help I think. sounds like a cool class
You just mentioned it (print, tv, trailer, web) so give a couple of sentences about each one. For example in print, Cloverfield had the poster ad in comic books, magazines, and newspapers. They also had things plastered on the walls in the big cities like NYC. That’s two sentences right there. TV I remember them showing an exclusive 10 minute clip on MTV when MTV was doing that heavily like before or right after Real World.
so that should help I think. sounds like a cool class
References :
potential film school student.
Cloverfiled also used pop ups on the web to make it seem almost news-like. The buzz, like most things, did not live up to the hype – it would have been a more effective campaign if the movie never really showed what attacked NYC. The monster was hella cheesy. It’s another in a long line of movies that just fails to deliver the goods, no matter how much money Hollywood throws at the 18-35 demographics market.
References :