It is next to impossible for a business, speaker or author to operate at their full potential without using Internet marketing strategies as part of their overall plan.  However, while most folks use the Internet for their personal needs, many have little idea how they can become more profitable using it for their products or services. 

If you are like most people, you have been overwhelmed with Internet marketing strategies, and have no idea where to start. 

The process for Internet marketing success is almost exactly the same for every business, author or speaker, and hasn’t changed in almost 15 years!  The challenge is that there are so many resources out there for the various steps in the process, with little education as to where each item fits in with other steps. 

Avoid getting caught up on an individual strategy or tactic until you have identified your P.T.A., the basic steps you need to find success on the Internet:

P:  Plug-In

Discover and “plug-in” to where you currently fit into the Internet marketing process.  Are you a complete beginner?  Or maybe you have some experience, but haven’t pulled it all together yet?  Identify where you are, then plug-in to the tools and resources available to you to meet your particular needs. 

T: Team-Up

Probably the most critical to a small business owner, speaker or author, is t o find a team that can help make the Internet Marketing process happen.  Unless your profession is actually Internet marketer, you are better suited working at what you do best, not sitting at the computer trying to get a degree in Internet marketing.  And, contrary to popular belief, just having a website designed by someone you find on Craig’s List or overseas won’t get you the success you want from your Internet marketing. 

Your aim is to find outsourced help that takes time to learn about your situation and needs, as well as demonstrates a high level of knowledge of all areas of Internet marketing.  Your goal should be to form a dedicated team that will work with you as your business grows that can help you will all aspects of Internet marketing planning and strategies. 

A:  Accelerate

If you get a website for your business or service without fully understanding the entire Internet marketing process, you will never be able to fully implement the last step, and accelerate your Internet marketing plans to success.  Learning a bit of this and a bit of that will have no result until you have plugged into your place in the process and found a team to help get you there.  Once you have done that, your business success from the Internet will start to fly. 

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

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