Archive for web marketing strategy


The phrase has been used before, but if you have a website you really need to read The Ultimate Web Marketing Strategy, by Ed Rivis.

Ed covers 22 important web strategies you need to know for all websites. Equally important, any brick and mortar company can also use these strategies to their advantage in their existing markets, or use them as they move online.

Every year thousands of new websites come online.

Many companies create pretty websites. And six months later the website owner finds out that ‘pretty’ does not sell.

Slow loading graphics are a real turn off for most people. It only takes a few seconds waiting before a person leaves your site. Fancy graphics are actually a tool to drive people to your competitor’s site.

The Ultimate web marketing strategy is a 200 page book. I got the book when it was pre-released in electronic format for comments. I easily read it over a hectic weekend.

This is a useful resource to have on your desk. That’s why I was one of the first in line when the book came out in hard copy. It is the only book that sits on my desk.

Chapters follow a logical progression, but each chapter is stand alone.

If you already have a solid grasp in Front-End Acquisition and a good idea of Integrated Marketing you might consider skipping the first 2 chapters and only reading the second half of the book. But this is probably foolish. There is a lot of solid content in each chapter.

The second half of the book is about Back-End Marketing, Scientifically Optimizing Sales and the conclusion Putting It All Together.

In the very beginning Ed lists the 13 most common reasons for poor web performance.

If you have:

  • Perfectly targeted traffic
  • THE PERFECT keywords
  • A site that is not pushy
  • A website that radiates trust
  • Rock solid design that is not too flashy and nor too slow.

Then you may not need this book. Of course your website still needs to meet the other 8 factors before you can say that this book is not for you.

Ed is a strong believer in copywriting, so you will read a fair bit about the importance of content. Remember; no graphic heavy and flashy websites. Content is still king.

Your website is like a growth hormone for your business. Most websites do not take the time to go through a good checklist and get everything right. If you don’t work at improving your website through an expert checklist like Ed’s, you can easily drive prospects away from your products and services.

Ed uses images and graphics very clearly to help visualize parts of his book. The graphics are examples of what Ed recommends you use on your website, just where you really need it. He makes his points very clear.

A sneak peak – Ed has another product coming out soon on statistics.

Now you may be like Ed was a while ago and think that stats are not the most exciting subject.

But this is a huge mistake.

If you can’t measure it, you can’t manage it, and since most business owners have no idea how their website is doing they may as well be running advertising in a foreign language. The Ultimate Web Marketing Strategy, a must read for any serious internet marketer.

Cindy King
http://www.articlesbase.com/internet-marketing-articles/book-review-the-ultimate-web-marketing-strategy-by-ed-rivis-712438.html

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http://www.webmarketingoutlaw.com – If we’re being honest your web marketing strategy is probably flawed. In fact I would hazard a guess that you don’t even have a web marketing strategy. Today I’d like to share why having a strategy will make your website more effective and your life a lot easier.

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Are you looking for a great way to get lots of traffic? Are you tired of spending all your hard work and money on products that promise to deliver and then don’t? You are well aware that you need visitors to your site if you hope to get anywhere. Link Builder Pro is a new tool that will automate all of your internet marketing efforts so that you can relax as the traffic comes to you. This is the easiest way to get Web 2.0 properties, discussion sites as well as social bookmarking websites to work for you so that you can get as many visitors as possible. Along with getting you exposure through various sources, it also assists you in increasing your website’s ranking in the major search engines by automatically building targeted backlinks for you. You’re about to learn just how Link Builder Pro is different than all the other tools out there and why you need to get your hands on it. For example, if you’re targeting a niche such as Affilojetpack, you can easily use this software tool to do all the work for you.

Linkwheel Creation: Creating your own linkwheel can be time consuming and downright hard, but that’s just not the case with Link Builder Pro. The software allows you to create linkwheels automatically by creating, verifying web 2.0 accounts, along with submitting your spun articles to these sites. Developing high quality linkwheels will get you ranked higher with the search engines and you won’t have to do a thing.

Link Builder Pro will also form your RSS feeds so that your linkwheels make it to the best directories. As we all know RSS has become popular choice for aggregating and consuming information. Not only that, but your linkwheels will allow you to get a higher ranking with the searches because of the RSS feeds.

Social Bookmarking Automated: If you’re promoting anything on the internet, and you’re not using social bookmarking, you’re committing a huge blunder. You don’t have to worry because Link Builder Pro will deliver your bookmarks to 30+ sites. With that many submissions just think of how much traffic you’ll get with bookmarking traffic as well as search traffic.

Automatically Builds Forum Profile Links – This is a unique feature of the software because it allows you to target high PR forums for link building. It automates the process of creating your profile on these forums, so that you can include your link in them. So right from the account creation to email verification, everything is taken care of.

Supportive of Proxies: Link Builder Pro will allow you to set up as many proxies as you need to create as many high PR forum profiles as you need. The tool will even support private proxies. Using this feature alone you can build hundreds of high quality links, without actually worrying about getting your IP banned with the search engines. Not only that, but search engines enjoy link building that’s natural.

In closing, Link Builder Pro is a program that’s unique and that lets you get the most out of your SEO venture. It gives you the freedom to automate the whole promotion process without losing any control on your marketing. If you are seeking a program that will help you earn the most you can from your SEO business, Link Builder Pro is something you need to get your hands on. You can easily find forums on topics like Internet Marketing Blogs, and build loads of backlinks to your site that are relevant.

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Kevin Rhodes of www.familycashflow.com created this Internet Marketing Strategy Consultants video. In this video, Kevin shares his personal insights on seeking a coach for marketing your internet business.

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Sep
01

IPage Hosting Review

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Looking for an iPage review? Website development and design, and web hosting solutions are provided by iPage for individuals who need it. Individuals and organizations alike can take advantage of the many great services that iPage provides now that it has come to the marketplace once again. From e-commerce services and web hosting solutions to web marketing and domain registration services you can find it all with iPage.

Addon domains, bandwidth, and disk space are unlimited and for a very affordable price. You receive a free domain name when you sign up. A user’s package will also come with a free site builder. You receive services like FTP access, SSI, and Frontpage extensions.

An unlimited amount of email accounts is part of the package. Users also get auto responders, web-based email and forwarders for their email marketing.

A $50 Google ads vouches is part of the package. Ad credits for Yahoo worth $25 come with your account as well. Also, you can ask for a full refund if you feel the services are not delivering. There is no risk involved when you sign up for the hosting services of iPage. That is one of the best deals out there.

So let’s keep going with the iPage hosting. iPage is a new company when compared to other hosting companies.  However, don’t let this fool you. The company is taken care of by a great group of veterans of the industry. Veteran people in the firm have also had success growing other successful hosting companies.

If you are environmentally conscious, then you will like this.  iPage hosting powers its offices with green energy. There won’t be any carbon footprint as a result of your sites hosted at iPage.

Through iPage hosting, users get awesome deals. They manage to get great deals for their customers by partnering other companies. At no cost to them, iPage users can acquire a free backup solution from Carbonite. Users also get access to a free 60 day trial of Ratepoint’s Newsletter Manager. iPage users are entitled to an array of other deals.

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Aug
31

Why we need to Get found on Google Intro

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http://aaaTargetedInternetMarketing.com In a strategic internet marketing plan we must move with the trends and most people are trending google for seo, viral video marketing for promotion and of course social bookmarking such as facebook but remember to hit google buzz for its high pr values. This is a new product i am testing so – we are working through the kinks.

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http://ezinearticles.com/?Internet-Marketing-Strategy-Sample—The-Best-Way-to-an-Online-Marketing-Massive-Action-Blueprint!&id=4595729 Internet Marketing Strategy Sample Plan and Using Drop Cards to market your business!

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Aug
28

Content Creating For Your Website

Posted by: imstrategist | Comments (0)

The importance of content on your website can not be emphasized enough. Content is what will keep your visitors coming back, it’s also the honey that search engines bees rely on. If you have it, they’ll come swarming. This is true whether your content revolves around how to decorate cake, or investment tips. Here you’ll find a number of suggestions to make sure your website is functioning as it should.

Whenever you place any type of content on your website, make sure its both informative and easy to read. If you’re writing about cake decorating tips, make sure you’re staying away from dull information. You’ll lose the reader pretty quickly. You want to keep the reader’s interest so they’ll keep reading, and potential buy your product or service or subscribe to your newsletter.

Write about the topics you know best. Writing about what you know will make the whole process easier on you, and this ease will translate in the flow of your content. Give really useful information in easy steps (people love quick tips), and they are more likely to bookmark your site and come back for future visits.

Don’t save the best for last. This is especially true with content writing. If you’re trying to reel in someone to read more of your article, you want to create a fantastically interesting first sentence and paragraph. Please avoid dull and boring because your visitor is more likely to hit the escape key than they will be to keep on reading.

Make sure your page loads quickly. Well, you can control the internet speed your visitor has, but there are several others things that you can control that will impact the speed at which your page loads. Avoid placing sounds and blinking images, this will slow down loading.

If you want to use visuals to prove a point, such as how to properly use a roasting pan, use a small picture. Give your visitor the option of enlarging the picture if needed. Large images only slow down loading, just as pop-up windows do as well. When your page is slow to load, there is more of a chance that your visitor will leave even before they are exposed to your website.

Don’t go on and on in long paragraphs. Prove your points in short chunks of information. People are more likely to remember what you have to say when its in small portions. This is why tips are so popular, they’re short, simple and easy to remember.

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http://www.MasterListBuilder.com
http://www.BuildYourList.com

Doing Market Research is one important task in Internet Marketing. This is the second step of the MasterListBuilder system- a step by step internet marketing process created by internet marketing guru, Joel Christopher.

Doing your market research will give you the ability to determine the hot items in the market today. These products and services may not be your own. It may be someone else’s. Joel Christopher advises beginners in internet marketing to start as an affiliate.

Before you decide on what product or service you would want to affiliate yourself in, you should first determine the hot items available in the market. Visiting search sites like Google.com, Googletrends.com, Wordtracker.com and Goodkeywords.com may help you in determining which items you would like to venture in internet marketing. Finding the best selling books and most searched topics in Amazon.com may also help you in achieving effective internet marketing.

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If you’re in charge of the marketing function in your business then you can’t afford not to manage your own Internet marketing strategy. .

http://www.dailymotion.com/video/xek0hp_the-best-home-based-business_news
http://www.metacafe.com/watch/5101237/how_to_make_money_using_the_internet_online_from_home/

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