Archive for the ‘web marketing strategy’ Category
November 2nd, 2009 | 
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The phrase has been used before, but if you have a website you really need to read The Ultimate Web Marketing Strategy, by Ed Rivis.
Ed covers 22 important web strategies you need to know for all websites. Equally important, any brick and mortar company can also use these strategies to their advantage in their existing markets, or use them as they move online.
Every year thousands of new websites come online.
Many companies create pretty websites. And six months later the website owner finds out that ‘pretty’ does not sell.
Slow loading graphics are a real turn off for most people. It only takes a few seconds waiting before a person leaves your site. Fancy graphics are actually a tool to drive people to your competitor’s site.
The Ultimate web marketing strategy is a 200 page book. I got the book when it was pre-released in electronic format for comments. I easily read it over a hectic weekend.
This is a useful resource to have on your desk. That’s why I was one of the first in line when the book came out in hard copy. It is the only book that sits on my desk.
Chapters follow a logical progression, but each chapter is stand alone.
If you already have a solid grasp in Front-End Acquisition and a good idea of Integrated Marketing you might consider skipping the first 2 chapters and only reading the second half of the book. But this is probably foolish. There is a lot of solid content in each chapter.
The second half of the book is about Back-End Marketing, Scientifically Optimizing Sales and the conclusion Putting It All Together.
In the very beginning Ed lists the 13 most common reasons for poor web performance.
If you have:
- Perfectly targeted traffic
- THE PERFECT keywords
- A site that is not pushy
- A website that radiates trust
- Rock solid design that is not too flashy and nor too slow.
Then you may not need this book. Of course your website still needs to meet the other 8 factors before you can say that this book is not for you.
Ed is a strong believer in copywriting, so you will read a fair bit about the importance of content. Remember; no graphic heavy and flashy websites. Content is still king.
Your website is like a growth hormone for your business. Most websites do not take the time to go through a good checklist and get everything right. If you don’t work at improving your website through an expert checklist like Ed’s, you can easily drive prospects away from your products and services.
Ed uses images and graphics very clearly to help visualize parts of his book. The graphics are examples of what Ed recommends you use on your website, just where you really need it. He makes his points very clear.
A sneak peak – Ed has another product coming out soon on statistics.
Now you may be like Ed was a while ago and think that stats are not the most exciting subject.
But this is a huge mistake.
If you can’t measure it, you can’t manage it, and since most business owners have no idea how their website is doing they may as well be running advertising in a foreign language. The Ultimate Web Marketing Strategy, a must read for any serious internet marketer.
Cindy King
http://www.articlesbase.com/internet-marketing-articles/book-review-the-ultimate-web-marketing-strategy-by-ed-rivis-712438.html
Ebusiness is the hottest type of commerce these days, and it seems like everyone’s getting into the craze. Websites abound and if your business doesn’t have one yet, you certainly should look into having one made. Many people think that the internet is only for services and things related to the virtual world, but any product and service can be marketed through modems and monitors. It is essential that your business have a solid internet marketing strategy in order to succeed.
It really doesn’t matter if your services are virtual or real. In fact, regardless of whether your business is operated from your computer desk or inside a building is irrelevant. You should be marketing your company using whatever means you have, if you want it to be successful. Use every tool and resource you can to promote your business to reel in sales and income or to make your venture well known and recognized quickly and easily by many people.
Keep in mind that in today’s technological world, a good internet marketing strategy will make or break your business. If you don’t promote your products and services properly in a manner that’s swift and efficient, capturing the interest of society’s fast paced and short attention span, you’ll have sinking sales and a company that’s failing on your hands.
The problem with opening your own business and pushing it to become a successful one is that many people don’t know the first thing about promotion. How does one go about snagging people’s interest in the blink of an eye? What really does work as far as getting people drawn to your website and ultimately, buying your product or service? If you’ve got a website, how do you make it one that people find on their own, saving you trouble and time, and not just a site that you refer them to?
If you’re handy with programming or have time to surf the web and read up on how to market your business, that’s great. There are many things you can learn about and do on your own to send your company into the ranks of the popular or boost up those search engine hits. Most people, however, don’t have the know how, the interest or the time to want to devote hours to making your website a popular one. Certainly, you want to focus on your products and services; while being versatile and able to touch on many different skills and abilities, sometimes you just can’t afford to and it’s best to hire a specialized company who can handle the fundamental aspects of an internet marketing strategy for your business.
The written word is an important part of striving for success. Since most of what we discover on the internet is either visual images or text, an internet marketing strategy that will work should be geared to effective methods of using language to capture readers and have them follow links and hits to your website. The use of pertinent articles that keep readers informed is vital, as most people use the worldwide web to gather information about what interests them, what they need to know and what they want to learn. Article writing has turned into a huge industry used to market products and services and should be a resource to boost your company’s popularity.
Other methods of using text to touch readers include effective and strong press releases to inform the public of your business venture. Press releases announce your company to the world and give them a good look at what you can help them with or provide for them. Blogs are another great internet marketing strategy, as many Generation Xer’s and young individuals use these communication methods to stay in touch and keep informed. Think of blogs as online diaries or community forums where people can share information and opinions, which is a hot trend these days.
Whatever method you choose to promote your company, do make sure you find the right internet marketing strategy that works for you. How do you know if you’ve hit on a successful method? By hiring a company that’s reputable and offers quality services, you’ll have a good base from which to market your business, but the way you can determine that you’ve made the right choice is by the boost in sales and recognition you’ll achieve.
Andy West
http://www.articlesbase.com/marketing-articles/every-business-needs-an-internet-marketing-strategy-to-succeed-68615.html
I work at an ad agency, and am trying to come up with a creative commercial we can air on TV to get people to use our agency for their small businesses’ integrated marketing strategies (we are full service — everything from ideas/creative, to production and post, to internet advertising, google search, web building, media buying, placement, and strategy, and everything in between).
what would you want to see in that spot to get you to hire us? Humor? WHY we are the best? WHAT we can do for you?
any suggestions will be greatly appreciated.
i like to see the funny ads or something will be give me some inspiration…
it that ads got the thing like this, i like to watch it again and again…
when i make a research, i found the site talk about advertising…
if you like to get some idea or tip, i think you can go to http://www.hanrz.com/advertising
i hope you will get some idea at there…
good luck…
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